Women today may feel they have come a long way since the inequality of the Fifties, Sixties and Seventies. But the shelves of many toy shops paint a very different story. Where once toys may have been ...

Walking into a toy store, it doesn’t take long to see the differences between girls’ and boys’ toys. Pinks and purples and frills and bows dominate some aisles; others are filled with blues and grays ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

Target’s decision to eliminate “boys” and “girls” signs from its toys and bedding departments makes a bold statement: Gender stereotypes and gendered marketing are passé. Many parents have spent years ...

The gendered marketing of toys seems more acute than ever. Princesses and Lego action figures continue to vie for the affection of girls and boys without much overlap. Some companies are now targeting ...