Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...
In recent years, virtual reality has entered the mainstream as the technology has become more affordable and accessible. That’s great for kids – or adults – who want to lose themselves in a video game ...
Like any new tool, implementing VR or AR into experiential marketing events requires marketers to think about content differently. A report from Markets and Markets forecasts that the global AR market ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Of course, you still have ...
Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...
The most exciting developments in creative industries aren’t coming from traditional studios or labs. They’re emerging at a crossroads where art, technology, and science converge, unlocking new ...
New York, Aug. 12, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "AR / VR based Healthcare Digital Marketing Service Providers Market ...
How do you demonstrate products that keep people safe without putting people in harm’s way? It’s a question that marketers at MSA – a $1.2 billion manufacturer of safety products and equipment – have ...
We've seen a spate of high profile VR marketing campaigns and fake-real world CGI social media ads from big brands recently. But activist groups are also turning to the techniques, as this attention ...
Immersive content, drone footage, virtual and augmented reality are among the hottest topics in advertising, yet many in the industry only have surface knowledge. They remain unaware how to ...
As much as Meta has insisted that it isn’t losing interest in VR, its actions as of late have indicated otherwise. Probably ...
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