I've been using Koleston Perfect permanent hair color for about two years, and I really like the result. This time around, I was going for a light brown/dark blond and mixed Koleston Perfect 7/38 ...

If you dye your hair, your hair will always end up being so dry, and if you use Koleston Perfect, it's like nothing ever happened to your hair," she told Refinery29.

Dubai, 13 May 2007: Wella Professionals, the world-renowned hair company, hosted the Middle East launch of six global colour trends from its latest edition of its star colour line, Koleston ...

“There are products in hair color that trigger allergies to hair color called PPD (1,4-phenylenediamine) and PTD (1,4-toluenediamine),” says Wella Professionals Global Creative Artist Sonya ...

To change Hewitt's locks from brunette to the new "Sunset Lover" shade, Lee used a combination of Wella's Professionals Koleston Perfect Permanent Hair Dye, Blondorplex Lightner and Color Touch ...

Continuing on the success of its leading professional hair color brand, Koleston Perfect (KP), which sold 1.5 tubes per second globally in FY23, the company has established its professional color ...

I get my color touched up by Sonya Dove with Wella Professionals New Koleston Perfect hair color. They eliminated all the damaging chemicals that can be in dye, so your hair feels even better than ...

Changing up the color of your hair is a surefire way to feel like a new version of yourself. However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends.