KALAMAZOO, Mich. — Opinions flared over Western Michigan University’s decision on new logo with an updated color scheme at a cost of more than half a million dollars. Western has had a series ...

The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most ...

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University. Trademarks are critical to the integrity of our brand. To protect this integrity, all ...