Augmented reality was supposed to be the next big thing. It may still be, but not soon.

Snap CEO Evan Spiegel lays out the company’s vision for its augmented-reality smart glasses, arriving later this year.

Snap bets on AR, but mass-market success may take years. Shares of Snap Inc. have been under pressure after the company's ...

Snap unveiled a new pair of augmented reality glasses Tuesday with a $2,195 price tag, staking a claim in the rapidly ...

Forget stickers, GIFs, and emoji reactions. Pixi is betting that the next evolution of messaging is interactive augmented ...

During a keynote today at Augmented World Expo in Long Beach, California, Snap CEO Evan Spiegel unveiled the company's latest ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company's interest was spurred by Illumix's work in scaling its mapping ...

An in-depth look at the leading augmented reality company stocks in the U.S stock market this year. Here’s what you need to know.

Qualcomm's new Snapdragon Reality Elite promises a boost for AR and mixed reality devices.