Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will ...

Herrington Management has published an editorial brief examining the strategic use of Hilton Honors points for travel redemptions. The independent analysis provides data-driven insights to help ...

In 2025, enterprises are leveraging AI capabilities to enhance data management. Just like 2023, 2024 was a dynamic year for enterprise data management, and 2025 is shaping up to bring even more change ...

2023 brought many changes to enterprise data management — especially from generative AI. As we transition from one year to the next, it's a season of reflection and looking forward. As an analyst, the ...

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Herrington Management, a digital media company specializing in research-driven publishing and consumer insights, has released a comprehensive editorial brief examining the redemption value of ...

Collibra, Oracle, Tableau and Google Cloud Platform are among the best data management software that help businesses efficiently store, organize and analyze data. Data management software, not to be ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...

Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...