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Blues Unveil New Primary Uniforms Inspired By Winter Classic Jerseys
Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era. The club also introduced new design elements including wordmarks, brand font, and secondary and tertiary marks highlighting the shared cultural influences of St. Louis and the Blues.
Prior to the Winter Classic jersey, the Blues had only put “St. Louis” on the front of their jersey as a supporting figure. It was inside the note beginning in the mid-80s through the late 90s ...
The St. Louis Blues and Blackhawks square up at Wrigley Field on New Year’s Eve for the annual Winter Classic, and, on Wednesday, Nov. 20, both teams dropped the brand-new jerseys.
Fanatics put out a video unveiling the jerseys for the Dec. 31 St. Louis Blues-Chicago Blackhawks Winter Classic outdoor game at Wrigley Field.
With four NHL Winter Classics, two Stadium Series games and two Reverse Retro jerseys in the last 15 years, the Chicago Blackhawks are no strangers to new twists on their historic look. But their ...
Blues unveil new primary uniforms inspired by Winter Classic jerseys Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, ...
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