The enduring allure of the Y2K fashion aesthetic. The era’s fashion is synonymous with butterfly clips, Bratz dolls, and everything Britney. But how exactly do you dress Y2K in 2022?

Moodbusting colour palette: Tired of normcore and loungewear aesthetic, Y2K styles come in vibrant hues. ... Butterfly hair clips and tops: Butterfly-everything was the go to style in the Y2K era.

Y2K fashion has returned to the catwalk with a vengeance. Here, a look at the resurgence of the best early aughts trends—and why nostalgia is back.

Take a look around and it’s hard to miss: the more-is-more esthetic of the turn of the millennium is having its comeback.

Billie Eilish put her spin on a Lizzie McGuire-approved hair accessory. Days after donning an '00s-approved belt popularized by Hot Topic shoppers, Billie is back to her Y2K ways. On Friday ...

In practice today, the Y2K aesthetic is a mix between McBling and the original Y2K. Y2K in the 2020s really refers to all of the styles popularized between 2000 and 2009.