Did you expect anything less? When you're developing a new UTV tire, one that's meant to hold up to all the pitfalls and perils drivers encounter out on the trails, you definitely want to engineer ...

After all, no other part of your car or truck should touch the road. They impact everything from vehicle acceleration and handling to comfort and safety. Running the appropriate tire for a given ...

Alliance Tire Americas Inc. is now Yokohama Off-Highway Tires America Inc. (YOHTA), the U.S. sales and marketing arm of Yokohama Off-Highway Tires (YOHT). Yokohama Rubber Co. Ltd., created YOHT to ...

Jeff Barna, newly named president and CEO of Yokohama Corp. of North America, and Shinichi Takimoto, the outgoing executive ...

Cold weather rubber technology has come a long way in the past decade. The amount of performance available in a modern winter tire is phenomenal. All the big players in the tire industry offer ...