That's exactly what Zenith is trying to do ... There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago.

Zenith launched its first Chronomaster in 1994 ... Rainbow seems to be released as a direct competitor to the Rolex Daytona Rainbow. Featuring a black face and a 41mm white gold case, the watch ...

Today, though, I'm testing a watch with heritage that goes beyond the Daytona. The Zenith Chronomaster Sport packs in an El Primero movement – so called because it was the first automatic ...