Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

The first leg of The Snow League has come and gone, and we’re already seeing that this isn’t your mama’s snowboarding contest ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase ...

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

White's Snow League debuts with visions of snowboarding riches Snowboarder Maddie Mastro goes through Friday's first ...

Monster Energy congratulates Ayumu Hirano on taking third place in Men's Snowboard Halfpipe at the Snow League competition in ...