Michael Jordan’s ‘Jumpman’ logo had nothing to do with basketball The Jumpman brand is worth upwards of $3 billion. By Ian Miller OutKick. Published June 25, 2022 5:36pm EDT.

The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.

However, when Nike released the Air Jordan 3 shoe in 1988, the Jumpman logo appeared for the first time on the shoe's tongue.

A crunchy “Flamin’ Hot” Cheeto that happens to be shaped like NBA superstar Michael Jordan’s “Jumpman” logo is up for auction at the Goldin auction house’s website.

Michael Jordan is still a disliked man in Utah. The Jazz have stopped selling a T-shirt featuring Jordan’s “Jumpman” silhouette amid backlash, a team spokesperson confirmed to The Salt Lake ...

It has been more than 25 years since Michael Jordan left the Utah Jazz without an NBA Championship. The shooting guard led the Bulls to back-to-back Finals wins in 1997 and 1998.

Nike's iconic Jordan Jumpman logo design is one of the best sports logos around, and the sportswear giant doesn't take kindly to imposters. Currently on its radar is Colorado's Skiman LLC, whose ...

Jordan's Jumpman logo will be featured on Tyler Reddick's NASCAR vehicle for the Chicago Street Race, which is set to start at 4:30 p.m. ET Sunday. Reddick's car will feature a slightly different ...

Paris Saint-Germain sport Nike's Jordan branding with Jumpman logo as they take the Champions League field The partnership has been a major part of PSG's push for more global recognition on and ...