Lego to bring video game-making in-house

Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
LEGO to Bring Game Development In-House, New Studio Created
LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.
Lego is starting to bring its game development in-house, key exec says
“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we’re building up,” Niels Christiansen, Lego’s chief executive, told the Financial Times.
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
Lego Follows Hasbro In Entering The Video Game Industry To Make Games Themselves
Apparently, there’s still more money in video games than in toys.
LEGO Makes Surprising Gaming Announcement After Posting Record Profits In 2024
LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
New LEGO Games, Collabs in Development as Part of a “Multi-Year Journey”
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
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