Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 13 min 18 sec ago 19 min 20 sec ago By Ad Age Studio 30 - 31 min 2 sec ago By Tim Nudd - 1 hour 47 min ago By E.J.

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...