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Barbie and Oppenheimer are ... both have been gifted what is essentially a free marketing boost. Aside from being, quite simply, very fun, the Barbenheimer meme is a reminder of the ever-changing ...

There are a million and one memes ... because Barbie is projected to pull in as much as $110 million at the box office this weekend—over two times as much as Oppenheimer, which is projected ...

The same could be said for “Barbie” and “Oppenheimer ... ‘Barbenheimer’ labels are wonderful, catchy memes that turned into marketing phenomena,” Gross said.

In a sign of the historical controversy, a backlash flared last year over the “Barbenheimer” marketing phenomenon that merged pink-and-fun “Barbie” with seriously intense “Oppenheimer.” ...

Barbie and Oppenheimer hit North American movie theaters ... opening – a phenomenon dubbed "Barbenheimer" – has sparked memes featuring frantic transitions between viewing both movies and ...