When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become.
Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...
Add Yahoo as a preferred source to see more of our stories on Google. For a few weeks last November, no villain loomed larger over Madison Avenue and the social media that polices it than Coca-Cola.
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...
Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...
Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...
Coca-Cola's recent AI-powered advert appears to have got its facts mixed up. In an April campaign called “Classic," the company aimed to highlight examples where its brand name appears in classic ...