While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

MACON, Ga. — One of Bibb County’s largest employers is laying off people, according to an email that went out on Thursday. GEICO sent an email to employees saying it is streamlining business by ...

MACON, Ga. — One of Bibb County’s largest employers is laying off people, according to an email that went out on Thursday. GEICO sent an email to employees saying it is streamlining business by ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico's insurance prices boast being hundreds of dollars lower than their competition. Here's how the insurance carrier stacks up. Based in Boston, Marcos Cabello has been a personal finance reporter ...

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

Auto insurance rates are set to moderate after outsize increases in the past two years, and that could help put a damper on consumer prices.

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. The insurance category fascinates me as a marketer. Mostly because ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

In mid-December I participated in a panel discussion at the Search Engine Strategies Conference in Chicago to debate the legality of utilizing trademarked keywords in search advertising. One day later ...