News

A non-age-statement release from Johnnie Walker, Double Black is a smokier, more robust evolution of Black Label, launched in ...
Johnnie Walker Black Label Triple Cask builds on the classic Black Label by finishing in bourbon, scotch whisky, and Caribbean rum casks, adding extra complexity but dropping the 12-year age ...
Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership's largest drop to date celebrates the next generation of golfers and ...
A new star has emerged on the whisky scene: Johnnie Walker Black Ruby. The recently released blend from the iconic two-hundred-year-old whisky house is more than just another beverage; it’s a ...
Johnnie Walker, a Scotch whisky owned by alcohol conglomerate Diageo, launched a new global campaign on Oct. 3 to spotlight its Black Label line, per information shared with Marketing Dive. The ...
Maclean described himself as “a great fan of blended scotch.” Of all the blends, he named Johnnie Walker Black Label as his go-to, calling it, “a very good blend and excellent value.” ...
Diageo is to take the “fruit-forward” Johnnie Walker Black Ruby whisky into more markets. The company tested the Scotch in cities including Mexico City and Sydney last year. Diageo said the ...
Whisky brand Johnnie Walker has unveiled a campaign to promote its iconic Black Label through a bold new initiative "THE NEW BLACK", aiming to speak directly to this new generation of followers ...
Ruby Dreams marks the launch of Johnnie Walker’s new Black Ruby Whisky, a contemporary new expression that amplifies the fruitiest notes of Johnnie Walker and brings experimentation and attitude ...
Women filmmakers make up only 24%* of the top filmmaking roles in the industry, so as a brand with a longstanding commitment to progressing gender equity, this awards season, Johnnie Walker is ...