Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Without a landing page, visitors can wander without taking meaningful action. (Image: Domains) If you're investing in online advertising across platforms like Google and social media, creating a ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...