“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s ...

Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done ...

I have worked with scores of digital agencies, funnel-builders, designers and ad buyers around the world. Through this experience, I’ve found that when it comes to something as simple as lead ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

Paying clients are the lifeblood of any business. Before they hand over their hard-earned dollars, however, they need to be convinced that the product or service they’re spending their money on is ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Marketers say ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads ...

Lead generation for startups can be particularly expensive, especially if you think about the costs of putting up various landing pages, designing and creating lead magnets and the content around them ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...