We love a new hair color hard launch.

Platinum era loading?

Sofia Richie Grainge debuted her new dark hair color while showing off her baby bump in an Instagram selfie shared on March ...

Sofia Richie, who is pregnant with her and husband Elliot Grainge's second baby, debuted a new "caramelized brunette" hairdo. Get the details from her hairstylist and colorist.

​Clairol ColorStrong is a permanent, ammonia-free, at-home hair dye designed to deliver multidimensional color and revitalize ...

The new look comes just days after she appeared at the 'Vanity Fair' Oscar Party with a completely different hue.

Addison Rae's new hair color is certainly putting the "pop" in "pop star" ... with her style catching eyes all over social media. The singer-songwriter shared a sizzling pic of her new look to ...