TV Technology

Spectrum Announces Retirement Of Veteran Ad Sales Exec David Kline

STAMFORD, Conn.—Charter Communications' Spectrum has announced that veteran advertising executive David Kline, who is currently executive vice president at Charter and president of Spectrum Reach, ...
Morningstar

SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS

Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Spectrum Reach, the ...
RBR

Spectrum Reach Offering Designed To Boost Ad Effectiveness

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...
Business Wire

Spectrum Reach Selects Pilot® by ShowSeeker for National and Local Ad Sales

CARSON CITY, Nev.--(BUSINESS WIRE)--ShowSeeker, creator of the U.S. advertising industry’s fastest-growing, cloud-based order management system, today announced a collaboration with Spectrum Reach, ...
Seeking Alpha

tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...
Android Authority

T-Mobile scores a win: Spectrum doesn't even count as one of the 'big guy' carriers

Charter Communications took issue with a T-Mobile advertisement claiming savings of “20% vs. the other big guys.” An initial review ruled the spot was ambiguous and misleading, and asked T-Mobile to ...