Source: Nielsen NPM, Big Data Plus Panel (12/30/2024-11/30/2025, Live+7 and 12/01/2025-12/14/2025, Live+SD) vs. Panel Only (01/01/2024-12/01/2024, Live+7 and 12/02/2024-12/15/2024, Live+SD) Mon-Sat ...
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