We Are Africa is back in Cape Town from May 4 to 8, targeting the luxury and experiential market, while Africa's Travel ...

Agritourism is taking root on the continent, taking curious travelers beyond safaris village visits to take part in hands-on ...

Lagos will host Africa’s Pan-African Tourism Summit in February 2026, bringing leaders together to link tourism with AfCFTA, visa liberalization, and Open Skies. The event aims to turn political ...

From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change. Skift Advisory helps make sense of it all. A thought paper from Skift Advisory and Letsema. Why ...

Targeting to position Africa as a rising global tourist destination, the African Tourism Board is set to hold a high-level tourism investment event that will attract African heads of state and leading ...

South Africa reveals itself in layers that are political, cultural, spiritual and deeply personal. Long before the landscapes ...

The Millat Group has secured South Africa as the host of the first-ever Skift Megatrends event on African soil, marking a ...

As significant barriers crumble, Africa is poised to reshape its tourism narrative into one of authenticity and innovation, ...

More flights should also boost arrivals numbers. New routes include the Qantas direct Perth-Johannesburg flight, Air France’s ...

The 15th Magical Kenya Travel Expo (MKTE) took place this past week from October 1-3 in Nairobi, and the prevailing message is clear: African countries need to work together, offer more diverse ...

Global tourism is regaining its pre-pandemic momentum, with growth rates returning to the 5 percent annual average seen ...

Tourist arrivals increased in both countries last year, with Morocco hitting close to 20 million visitors and Egypt 19 ...