Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend With the elimination of third-party ...

This marks the first of three launches in 2024 where Twilio will natively embed Segment into Twilio’s Communication products Twilio (NYSE: TWLO), the customer engagement platform that drives real-time ...

A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile. This is part 1 of a 4 part article series on ...

The customer journey sales funnel has forever been changed by the digital age. Customers no longer interact with brands in a linear way. The customer journey sales funnel has forever been changed by ...

When Westpac New Zealand wanted to build more valuable relationships with its banking customers, it knew that it would have to upgrade its aging on-premises CRM environment. The bank decided to ...