Social media "challenges" push risky stunts and teens are the most vulnerable. Notorious ones include the Black, Tide Pod, Milk Crate, Fire, and Benadryl challenges.

TikTok is where you go for dancing videos, delicious new recipes, and clever cleaning hacks. But every so often, a new challenge goes viral, triggering an increase in emergency room visits among teens ...

YouTube is cracking down on a dangerous new online trend where teens put poisonous laundry gel pods in their mouths, and then eat them like candy. They're calling it the "Tide Pod challenge" and ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

Relax. Your kids are probably not eating Tide pods. I mean, they might be, but even if they are, laundry detergent is still probably one of the least dangerous consumer products you have to worry ...

It seems every few weeks another challenge takes social media by storm. Some, like the Ice Bucket Challenge, promote a cause. Others, like the bottle-flipping craze, are benign. But then there are ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

PHOENIX — Hurts Donut Company in Tempe is taking advantage of the recent “Tide Pod challenge” by creating a doughnut that resembles the infamous pods. “We just did it as a safe alternative to a ‘Tide ...