Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...
The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.
From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...
A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...
AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...