Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...