A potential sale to McCormick & Company follows a concerted effort from Unilever to prioritise beauty and personal care.

Fruit-flavoured lager Jubel has been focused on “pioneering” its category, crediting its focus with having driven successive years of strong growth.

The tournament will be Unilever’s “biggest” social activation yet, with TikTok ready to make the most of its FIFA ‘preferred partner’ deal.

The airline has increased content output by 350% without raising costs by shifting from TV-led campaigns to a creator and AI-powered model.

The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.

New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement.

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As Pets at Home launches new own-label pet food brand, Ruff’s Recipes, its head of own brand says retailers must learn to tap ...

Parents say they offer heightened levels of empathy, multi-tasking ability and leadership expertise, but are they getting the ...

As McDonald’s launches collectible game Cards, which sees the return of Ronald McDonald, it hopes to maximise use of its distinctive assets.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Silos threaten the cross-functional connectivity brands need to thrive in today’s fragmented world and seeing artificial ...