With a maturing market and a shrink in spending, sportsbooks look closely at return on team sponsorships, and how much ...

Mike Tomon, a 2015 Sports Business Journal Forty Under 40 honoree, has been with Legends since 2014, and has been involved in ...

While media rights for most marquee properties are locked in, 2025 will still see significant dealmaking. Major properties ...

Mississippi State Univ. unveiled a 10-year master plan on Friday with visions specifically for the future of the athletic ...

NBA Commissioner Adam Silver said on Wednesday that the league is exploring the possibilities for future international games, ...

Rhode Island-based insurance company FM is breaking further into golf through a sponsorship with Rory McIlroy that runs ...

As Saturday marked 10 years on the job for MLB Commissioner Rob Manfred, he has been a relentless agent of change, with a ...

Indiana Fever G Caitlin Clark took a trip to Nike HQ in Beaverton, Ore., earlier this month to work on her first signature ...

MLS is moving its media and broadcast production arm, MLS Productions, to the Studios at WWE, a high-tech new facility in ...

The Greater Raleigh Convention and Visitors Bureau has been named the host of this summer’s annual Rocket League Championship ...

Benz Superdome for Super Bowl XLVII, Entergy New Orleans officials said that they are confident it won’t happen again for ...

Nike is facing interesting times in its tennis department, specifically when looking at the lack of top U.S. male players ...