Google Play, Android
Google opens Meridian, its marketing measurement tool
· 1d · on MSN
Google opens Meridian, its marketing measurement tool, to all users
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of global brands and aims to provide deeper insights into the effectiveness of marketing campaigns across various channels.
· 1d · on MSN
Google introduces Meridian, an open-source marketing mix model
Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, data-driven decisions when measuring outcomes across different channels.
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