Instead of creating a complex visual system, Hohmann decided to let the logo drive the entire package design. "It's just about the name Black + Decker and the product." This obsessive approach to ...

100 years after launching its original brand and logo, Lippincott gives the power tool and home goods brand a modern look. Black + Decker (formerly Black & Decker) is best known for its power tools.

EXCLUSIVE: Blumhouse revealed a new motion logo this weekend on their new horror movie, The Black Phone ... The logo was created by design studio Elastic, by creative directors Neil Kellerhouse ...

In its filing to the U.S. Trademark Office on Monday, Adidas argued that the Black Lives Matter logo design—three parallel yellow stripes—“is likely to cause confusion, deception” or cause ...

Apple's logo has undergone several design changes as the company has continued ... At that time, the logo took on a monochromatic black look. Later, Apple gave the logo a 3-D metallic appearance ...