Pernod Ricard’s vodka brand Absolut has trialled a paper-based cap and bottle, reportedly marking an industry first as part of its vision to create a fully biobased bottle. The cap was developed ...

Following the trial at the ‘Absolut The Map’ event, Absolut plans to conduct further quality testing and a limited in-market trial as the next steps in development. Absolut future packaging director ...

Absolut Vodka has successfully tested a paper-based cap and bottle duo as part of its efforts to create a fully bio-based bottle. The cap has been designed in collaboration with Blue Ocean ...