Pernod Ricard’s vodka brand Absolut has trialled a paper-based cap and bottle, reportedly marking an industry first as part of its vision to create a fully biobased bottle. The cap was developed ...

Pernod Ricard is to back Absolut Vodka with a multichannel campaign, kicking off in the UK.. The ‘Born to Mix – World of Absolut Cocktails’ push comprises activity across social, BVOD and online video ...

The vodkas that won Gold Outstanding medals at the 2025 IWSC. Sophia Lindenberger. Vodka may be the most under appreciated spirt in the world. Yes, it routinely tops the charts in sales across the ...

It happened in a house on Matheson Drive on Feb. 19, 2024, when three boys, two 12 and one 13, were drinking vodka and passing around a loaded sawed-off .22 rifle. The gun went off, killing one of ...

Following the trial at the ‘Absolut The Map’ event, Absolut plans to conduct further quality testing and a limited in-market trial as the next steps in development. Absolut future packaging director ...

Absolut Vodka has successfully tested a paper-based cap and bottle duo as part of its efforts to create a fully bio-based bottle. The cap has been designed in collaboration with Blue Ocean ...

The Dutch vodka brand says it’s all-in on the martini all year round. Ketel One’s big bet on the martini isn’t just for National Martini Day on June 19. Newsletters Games Share a News Tip ...

Absolut, a vodka brand, aimed to regain market share and cultural relevance in the US vodka category post-pandemic with its #MixResponsibly campaign. Spirits & liquors; United States; Strategy; ...

Absolut Vodka has launched a new phase of its global marketing campaign, “Born to Mix”. The brand says the campaign is aimed at spotlighting “the powerful It features a film by music video director ...

June 18, 2025 (Napa, CA) — Three selections from Italian wine and spirits importer Dalla Terra Winery Direct’s portfolio received top honors at 7th Annual Bartender Spirits Awards, held last month in ...