The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

The Air Jordan 12 stands out as one of the most iconic silhouettes of the Jordan Brand, and sneaker enthusiasts are always on the lookout for new colorways.

The UCLA Bruins Air Jordan 4 PE sneakers are a special collaboration that fuses collegiate vibes with premium design.

In an unprecedented move that has sent shockwaves through college basketball, M. Jordan has reportedly decided to move his ...

Pictures and videos of the UCLA Bruins basketball program receiving a player-exclusive colorway of the Air Jordan 4.

Multiple institutions and professional teams have chosen the Air Jordan 4 as their exclusive design platform for player-exclusive (PE) releases. The "Florida Gators" PE stands out among its peers.

Agassi's tennis shoes have enjoyed retro releases over ... who is credited for saving Michael Jordan's signature sneaker line after the Air Jordan 2. The Nike Air Tech Challenge II continues ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

In 2020, The Athletic conducted a St. Louis Blues player poll in which we revealed that Ryan O’Reilly used Vaseline as hair ...

The soccer club is opening a pop-up store during Paris Men's Fashion Week, where the shoe retails for 7,500 euros.

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...