The Google brand will continue to exist, but at a holding level the new Alphabet identity will be used, with Alphabet Inc replacing Google Inc as a publicly traded identity. Alphabet uses the new URL ...

If Google’s logo reflects a campus with multi-story slides and themed conference rooms, Alphabet’s says, “I have a lobby full of Knoll furniture.” We asked designers and branding experts ...

Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

YouTube's Q2 2023 ad sales saw a modest year-over-year uptick, rising 4.4% to $7.67 billion, a reversal after three consecutive quarters of declines.

Given these eye-popping numbers, it may seem churlish to ask why Alphabet isn’t doing better. In fact, the question is warranted, and is being asked by Mr Pichai, his underlings and investors alike.