Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, ...

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In the last month, many people have given suggestions about how to attract tourists to our island and how to enhance their ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

CEO Hillary Super was brought on 10 months ago to revive the lingerie brand after years of falling profits and leadership ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

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Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

Alphabet recently launched a paid AI subscription that offers everything ChatGPT Plus does for the same price. Click here to ...

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