If Google’s logo reflects a campus with multi-story slides and themed conference rooms, Alphabet’s says, “I have a lobby full of Knoll furniture.” We asked designers and branding experts ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

A was for Alphabet. Now B is for branding. A month after announcing a restructuring and its new company Alphabet, Google unveiled a change to its logo Tuesday. It's now a sans-serif typeface — a ...

Google’s new logo ushers in Alphabet era Google on Tuesday unveiled a brand new visual identity in the first major redesign in 16 years. Staff Writer. Updated 2 Sep 2015, 09:43 PM IST.

Yesterday Google was torn apart, and Alphabet rose from the ashes. In that mad scramble of new CEO's, new divisions, and new leadership was the plain fact ...

The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet, Google's new holding company. It's created with a font called Product Sans, a riff on ...