Greg Vetter, entrepreneur, founder of Alta Fresh Foods, and author of Undressed.

A 2023 study from the Journal of Business Research tested 841 participants on brand recall and found figurative logos (e.g. apples, violins, fish) were far more memorable than abstract acronyms.

Explore 17 iconic luxury logos that transformed their brands into global status symbols, and learn the design principles that make high-end brand identities so effective. In 1971, design student ...