The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

In a paper published on Friday in Science Advances, researchers detail how they used a precise laser setup to stimulate the ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The technology, called “Oz,” bypasses natural vision limitations by activating only M-type cone cells in isolation, which never happens with natural light. Participants described olo as an intensely ...

A laser was used to scan the retina and fire a flash of light into the M cone ... colour as blue-green of unprecedented saturation. Further experiments show that subjects perceive the colours in ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Each participant had three cone cells “S,” “L” and “M,” which are sensitive to wavelengths of blue, red and green. Using a laser to stimulate M cone cells, which are sensitive to wavelengths of green, ...

which are cells responsible for perceiving colour. There are three types of cone cells in the eye - S, L and M - and each one is sensitive to different wavelengths of blue, red and green respectively.

Motorola launched the Edge 60 Fusion last week, and it's expected to unveil more Edge 60 series smartphones soon. The lineup also includes the Motorola Edge 60 Pro, whose images have surfaced ...