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One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Most companies agree that brand awareness is a top priority ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people ...

Video marketing is not just a trend, it’s a necessity for entrepreneurs who want to grow their brand awareness and sales in today’s competitive market. The Fast Company Executive Board is a private, ...

Generating brand awareness is essential for building a strong and memorable brand that resonates with your target audience. In uncertain times of economic instability, many companies are focused on ...

Time-to-value (TTV) is the leading indicator of retention. When users experience value quickly, within the first 36 hours of ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Diabetes drugs make up one of the biggest selling and most competitive markets in the pharma world. According to market research by Precedence, the global Type 2 diabetes market was just under $30 ...