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The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...
Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...
Sales of the luxury car manufacturer appear to have nose-dived following its controversial move to scrap its iconic 'growler' ...
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...
The new study will debut July 8 showcasing a fresh design language. Bentley’s design DNA has always leaned into heritage, ...
A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.