A distinctive brand character can be as powerful and far-reaching as a logo or slogan. We do a deep dive into how the best ...

A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they are. It has identified which brand mascots are most po ...

Anyway, methodology aside, let's look at who else is 'popular'. Next up was Sonic the Hedgehog, who has been at the centre of many Sonic controversies since he started appearing in film. Then there's ...

The managers approached us to design a mascot who could encourage fans to bring their families to the games. So we had to design a character who was child-friendly, who was playful and a little ...

GARDNER — Mount Wachusett Community College (MWCC) introduced its new mascot, Monty the Mountain Lion, during a campus ...

Hotels.com is putting a mascot front-and-center in its marketing once again, this time through what the platform bills as the first “spokesbell.” The brand, previously known for ads featuring a ...

Mariscal is an expert in product and industrial design, and was selected to create the Olympic and Paralympic mascots following a design competition ... “After presenting the character of Petra, one ...

Hoosiers fans wish for the return of a mascot not seen since 1969. IU Athletics released a trailer Thursday hinting it may return.

Countries from around the globe have brought their own mascots to the party, and many of them owe a debt to Japan’s particular flavor of character culture. Take Australia. Ruby the Roo ...

HOKUTO, Hokkaido--Zushihocky, this northern city's bizarre, eerie-looking official character known to induce a double take, was named Japan's most unforgettable local mascot. The ghostly white ...