Take one of a brand’s best-known assets and turn it into a full-on alphabet to extend it to more places. For its new custom ...

In a world obsessed with sleek aesthetics and pixel-perfect precision, Cheetos has thrown a deliciously cheesy wrench into the works. Its ‘new font’, a deliberately messy, hand-drawn creation ...

Cheetos just introduced a brand-new font — yes, a font — inspired by the nuclear orange fingertips its snacks create. And yes, it's free for everyone to download. Here's how.

Cheetos wants to be your next graphic design inspiration. On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its ...

After looking at more than a thousand fonts and creating many awkward renderings, the design team was ready to let the Cheetos Other Hand font loose on an unsuspecting public.

Dive Insight: Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people ...

AP Business Writer A court case could soon settle a spicy dispute: Who invented Flamin’ Hot Cheetos? A former PepsiCo executive is suing the company in California, saying it destroyed his career ...

Take one of a brand’s best-known assets and turn it into a full-on alphabet to extend it to more places. For its new custom font, Cheetos took a much different approach.

Cheetos wants to be your next graphic design inspiration. On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its ...

AP Business Writer A court case could soon settle a spicy dispute: Who invented Flamin’ Hot Cheetos? A former PepsiCo executive is suing the company in California, saying it destroyed his career ...

Cheetos wants to be your next graphic design inspiration. On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its ...