Client testimonials, an essential part of any marketing strategy, are a goldmine of intelligence. Make them part of your B2B SEO playbook. ... Give them a template to complete, ...

Client feedback and interview video testimonials are powerful storytelling tools that can make your brand more trustworthy, emotionally connect with your audience, and display real-world outcomes.

Clients may be leery of how testimonials are displayed because some platforms, such as Google Reviews, always display a user’s account name, which is typically their actual full name.

READ MORE: How to craft creative and compliant marketing: 5 tips for advisors When creating this template, avoid asking for a positive review. Also be careful of inserting language that would ...

An Effective Way to Ask for a Testimonial From a Client. Testimonials make your marketing materials seem believable to potential customers.