F or decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world.

The Coca-Cola Company is hoping to start the year strong with creative that connects the dots between the marketer's family of products and family gatherings. Notably, the campaign brings together ...

It looks, feels and even sounds like The Bear, and executives at Coca-Cola say that is not a coincidence. “Creating a spot inspired by The Bear, led by its director and filmed by its crew, was ...