At that time, the image of Santa Claus was not very well known. It was not until the 1930s, thanks to Coca-Cola, that the character became popular in the US.

The collaboration between Coca-Cola and Santa Claus, dating back to the 1930s, represents a landmark in marketing history. Coca-Cola's initiative..

The image of Santa Claus as a jolly, red-suited man bearing gifts is so widespread it's easy to take for granted, but Coca-Cola marketing played a major role. The Takeout Story by Stephen Bradley ...

The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc ...

Coca-Cola Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous ...

It’s amazing how many cherished holiday traditions were created by folks trying to sell us more stuff. The Macy’s Thanksgiving parade, for example, is a beloved way to start the holiday… ...

In the early 1930s, Coca-Cola turned to Haddon H. Sundblom, an advertising artist with the D'Arcy Agency, to design a new Santa. Sundblom redrew Santa Claus as a plump, cheerful man with snow-white ...

GRAND RAPIDS, Mich. (WOOD) — Christmas is full of different traditions and rituals, including Santa Claus, Sinterklaas and a whole cast of characters. In the U.S., Kriss Kringle is king, and the ...

For nearly a century, the Coca-Cola Company has employed brilliant marketing, wielding the magic of the rosy-cheeked Ol’ Saint Nick to weave Coke into the very fabric of Christmas. Building on ...