Many people pass on the urban legend that Santa Claus's red suit was created by Coca Cola, but that is untrue. Thomas Nast had Santa running around in his red and white ensemble years before Coca ...

Coca-Cola’s vision was to integrate Santa Claus into its branding, using advertisements that symbolised warmth, family, and holiday spirit. This integration created a powerful and emotive ...

The image of Santa Claus as a jolly, red-suited man bearing gifts is so widespread it's easy to take for granted, but Coca-Cola marketing played a major role.

In the early 1930s, Coca-Cola turned to Haddon H. Sundblom, an advertising artist with the D'Arcy Agency, to design a new Santa. Sundblom redrew Santa Claus as a plump, cheerful man with snow-white ...

It’s amazing how many cherished holiday traditions were created by folks trying to sell us more stuff. The Macy’s Thanksgiving parade, for example, is a beloved way to start the holiday… ...

Coca-Cola Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous ...

DESIGNING SANTA CLAUS. At that time, Coca-Cola was trying to boost winter sales, promoting a product that could be enjoyed all year round, not just as an escape from the summer heat.

It’s amazing how many cherished holiday traditions were created by folks trying to sell us more stuff. The Macy’s Thanksgiving parade, for example, is a beloved way to start the holiday ...

Benzinga - by Chris Katje, Benzinga Staff Writer. Beverage giant Coca-Cola Inc (NYSE:KO) was founded in the 1880s and today is one of the largest companies in the world, valued at $250 billion. The ...