At that time, the image of Santa Claus was not very well known. It was not until the 1930s, thanks to Coca-Cola, that the character became popular in the US.

Coca-Cola’s vision was to integrate Santa Claus into its branding, using advertisements that symbolised warmth, family, and holiday spirit. This integration created a powerful and emotive ...

Coca-Cola began using Santa Claus in advertisements in the 1910s and 1920s. With plans to keep using Santa, Coke hired an artist to create a new exclusive version of the famous Christmas character.

The image of Santa Claus as a jolly, red-suited man bearing gifts is so widespread it's easy to take for granted, but Coca-Cola marketing played a major role.

Coca-Cola Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous ...

It’s amazing how many cherished holiday traditions were created by folks trying to sell us more stuff. The Macy’s Thanksgiving parade, for example, is a beloved way to start the holiday… ...

DESIGNING SANTA CLAUS. At that time, Coca-Cola was trying to boost winter sales, promoting a product that could be enjoyed all year round, not just as an escape from the summer heat.

It’s amazing how many cherished holiday traditions were created by folks trying to sell us more stuff. The Macy’s Thanksgiving parade, for example, is a beloved way to start the holiday ...

Benzinga - by Chris Katje, Benzinga Staff Writer. Beverage giant Coca-Cola Inc (NYSE:KO) was founded in the 1880s and today is one of the largest companies in the world, valued at $250 billion. The ...