Motorola has 3 shades of pink this year, in addition to a straight-up red hue. While Cabaret is more exciting than the pink ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

Changing that overly spendy status quo is going to take something radical, and it’s hard to get more radical than what Slate ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

While spring cleaning my closet, I cringed at the purchases that I rarely or never wore. A baby blue tank top worn only on ...

If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when ...